[SUGGESTION] Make Ecoflow a well-known brand.
Hello,
I was wondering if EcoFlow’s marketing team has considered investing in local TV advertising, particularly to help build brand recognition among older audiences.
Let me explain. I’m 41 and fairly tech-savvy, so I discovered EcoFlow through various online ads and tech communities. However, my parents and in-laws—like many in the baby boomer generation—don’t use the internet much. They’re very interested in having a reliable home backup power solution, and they have the financial means to invest in one. The challenge is that they’ve never heard of EcoFlow, which makes them hesitant to trust a brand they’re unfamiliar with, especially for a multi-thousand-dollar purchase.
Unlike younger generations, they still regularly watch local TV. A few well-placed TV ads on regional stations could go a long way in building trust and recognition with this demographic—and open up a major sales opportunity that might currently be overlooked.
Just a thought, but I felt it was worth sharing!
Vincent Cadieux